About Personomist
Know yourself in detail, not in types.
Personomist helps people understand themselves: how they think, feel and act, how others see them, and what might help. For psychologists and counsellors, it gives a reliable basis for conversations with the people they work with. For organisations, it measures wellbeing across teams without showing anyone's individual answers, and in recruitment it shows how closely a candidate resembles the profile of a role. We say only what the data can support.
Grounded in science
Our measures rest on peer-reviewed research and data on tens of thousands of people.
Transparency
We explain what results show and what they don't: resemblance, not ability, and a current state, not a diagnosis.
Mental health
We help people notice and support their wellbeing, on their own or with a specialist.
Who we are
Our team
Kärt Lust-Paal
CEO
Certified clinical psychologist with nearly 20 years of experience, researching the use of artificial intelligence in mental health support at the University of Tartu. At Personomist she shapes the company's strategy and international growth.
Professor René Mõttus
R&D Lead
Professor of personality psychology at the University of Edinburgh and the University of Tartu. His research on the specific traits that make up personality is the scientific basis of Personomist.
Dr Kätlin Anni
Co-founder, Chief Testing Officer
Research fellow in wellbeing studies and lecturer in clinical psychology at the University of Tartu, who has developed several psychological tests used in healthcare. At Personomist she makes sure assessment is reliable and useful in practice.
Professor Uku Vainik
Co-founder and Advisor
Professor of behavioural genetics at the University of Tartu who analyses large datasets on behaviour and health. At Personomist he helps bring personality science into everyday life.
Anneliis Tali
Work and Wellbeing Lead
Clinical psychologist-psychotherapist and work and organisational psychologist who contributes to validating the BAT method in Estonia. At Personomist she develops the assessment of wellbeing at work for organisations.
Tiina Pauklin
Recruitment and Professional Development Lead
Former investment banker and co-founder of two start-ups, now completing a master's in psychology at the University of Tartu. At Personomist she works on business development, so that science-based assessment is useful in recruitment as well as in supporting people's development and wellbeing at work.
Kärt Lauriin Vaiknemets
User Experience and Product Development
Multimedia and user experience specialist. At Personomist she works on user experience research, design and product development, so that a science-based tool is easy to use.
Funders
The ASTRA+ project
The research and development behind Personomist was supported by the ASTRA+ measure of the State Information Systems Centre. The project developed the basis of a digital application for science-based psychological assessment. Its aim is to give people, and the specialists who work with them, reliable and many-sided feedback on personality and other psychological characteristics. Its innovation lies in using big data and machine learning and in integrating descriptions from several sources, which makes the results more reproducible and more nuanced.
Aim
To raise the innovation readiness of the research of the University of Tartu Institute of Psychology's personality and wellbeing research group, by developing a prototype of the digital application and structuring its business model and market position.
Result
A working prototype with an integrated analytics engine and user interface, tested with users. The set of science-based measures was extended, and a business model description, market analysis and competitor comparison were prepared. The technology readiness level rose from 4 to 5 and the business model readiness level from 1 to 2.
- Project period
- 15 August 2025 to 14 August 2026
- Project budget
- €88,235.30
- Grant
- €75,000 (ASTRA+ measure, 2021-2027.1.01.25-1048)
- Principal investigator
- Kätlin Anni